Privacy Policy

Last updated: 12 July 2025

1. Who we are

Perfectly Styled is an online style‑analysis tool based in the United Kingdom.

2. What data we collect

• Style‑questionnaire answers (e.g., body shape & proportions)
• IP address & basic browser info (analytics & security)
• Email address (if you join the beta or sign up for updates)
• Cookie preferences

3. How we use your data

• Generate your personalised style advice report
• Improve the service and user experience
• Send occasional updates (only if you opt in)

4. Legal basis

• Your consent
• Our legitimate interest in improving & protecting the service

5. Data retention

We keep questionnaire responses only as long as needed to test and improve the tool. You may request deletion at any time.

6. Cookies

We use cookies for preferences and basic analytics. Manage them via the cookie banner or your browser.

7. Your rights

• Access, correct or delete your data
• Withdraw consent at any time
• Lodge a complaint with the ICO

Email requests to contact@perfectlystyled.co.uk.

8. Security & third parties

Data is stored securely on Firebase (UK/EU‑compliant). We never sell your data.

9. Changes

Any future updates will be posted on this page and dated.